Launching your Online Courses is a great way to funnel your expertise into a profitable channel. If you have passionately gained knowledge on a subject or has expertise on it, why not share this with someone who needs it. Especially when it can reward you a constant flow of income with huge growth potential.
Undoubtedly, successfully creating, launching & selling online courses takes constant hustle & major commitment. This article provides you with a ‘stratospheric overview’ of the most important tips to keep in mind so that you can effectively get started.
Pick the Perfect Course Topic
The topic that you choose must be something that you absolutely LOVE. If you are not passionate about your chosen topic, it will show in the content you create. You must be willing to keep upgrading yourself in the long run. Precisely, if you are passionate about your topic, have the knowledge to share, & has a decent experience, then your topic will surely work for you.
Ensure Your Course Idea has High Market Demand
Now that you have picked your perfect topic, the next step is to validate it from the market’s point of view. Look for other course creators who are operating in your domain. If there is a lot of competition in your area of interest, then don’t make the mistake of thinking that your course idea won’t fly. This actually shows that there is a strong market demand for your course topic and therefore, it’s well worth investigating further.
Create a clear and attractive Learning Goal
If you don’t define a clear goal that your learners would achieve by the end of the course, you could severely risk your reputation. Don’t assume that your potential learners know what your course will teach them. Clearly explain, with measurable results, what your learners would know, be able to do and feel by the end of your course. If you won’t make it clear, they are unlikely to enrol into your course.
Select and Gather your Course Content
It’s natural to get overwhelmed by the sheer volume of information we have of the course topic, from a multitude of sources. It’s time to filter out the information. The market research that you would have conducted, will come to serve you again. Sort through your piles of content & throw out anything that does not directly teach what your learning goal mentions.
Structure Your Modules and Course Plan
At this stage, you should take a look at all of your gathered content and group together similar themes, tips, and ideas into modules. Now, order your lectures within these modules in a logical manner so that they can form a flowing sequence of lessons.
Determine the Most Engaging and Effective Delivery Methods
To deliver your content effectively, study learning preferences and carve out a combination of methods that would engage your learners the most. Strike a balance between visuals, audio-visuals & other practical methodologies which can provide everyone with an engaged and optimum learning experience.
Don’t Price Your Courses Too Cheaply
Don’t undervalue your course. Just because you are new in the domain doesn’t mean you will price your course at the bottom of your industry. Instead, focus on those students who really want to learn from you & are keen on using that knowledge. Price competitively or at the premium end of the industry to bring in happy learners who are serious about and invested in what you are about to teach.
Setting up your Course platform
There are three major ways to launch your online courses. You can use course marketplaces, learning management systems, or create a standalone website. However, if you don’t have a huge amount of money and/or coding knowledge & want to own a course platform, you must go for course platforms like Spayee (Create and sell online courses Launch your own Teaching Website). They would create your branded web & app-based course platform within minutes.
Price Courses on Value
Don’t measure your courses at Face Value. Don’t take into account the length of your course. Consider the value you are providing & price accordingly.
Launch and Ongoing Marketing
Being a course creator, your work doesn’t stop with the course creation. Another important step after course creation is course distribution. After launching your course, you need an ongoing marketing strategy to promote it among your potential buyers. Hence, get ready with a marketing plan early in your course creation process. Your marketing plan can have early bird discount promotions, content marketing plans, online ads, affiliate marketing etc to have a perfect marketing strategy. Keep updating from time to time to figure out what’s working best for you.